Adapt or die? Only if adapting doesn’t kill you first

Not every trend is worth following. Successful brands don’t just adapt to trends—they shape them. Discover how Nike, Dove, Sprite, and others navigated shifting consumer expectations while staying true to their core identity.

Got a logo? Great! Now you need a brand…

The Intersection of AI, Low-Code, and No-Code: A New Era of Synergy

Low-code, no-code platforms can fully leverage the AI revolution by integrating AI tools into their automation workflows.

Brand new branding agency

We never wanted to be an IT farm of technocrats, limited by project spreadsheets.

Demanding on-site: is it a good recruitment strategy?

Is demanding on-site work a good recruitment strategy? Explore the pros, cons, and the future of hybrid models balancing collaboration, innovation, and flexibility.

The Intersection of AI, Low-Code, and No-Code: A New Era of Synergy

Low-code, no-code platforms can fully leverage the AI revolution by integrating AI tools into their automation workflows.

The Rise of AI Agents

Discover how AI agents like Devin are reshaping IT recruitment. Learn about AI-driven digital twins, the rise of skills like prompt engineering, and how companies are optimizing workforce planning with autonomous AI tools.

Driving Sales with Dux-Soup and Automation Tools

LinkedIn has emerged as a crucial platform for B2B sales, networking, and lead generation. Tools like Dux-Soup allow businesses to streamline their outreach efforts and connect with prospects more efficiently. When used strategically, these automation tools can significantly enhance sales pipelines while maintaining a personalized touch.

Low-code, no-code

Today’s tech world is moving incredibly fast and is demanding on meeting the deadlines. Firms are aiming to shorten project completion thanks to optimising and automating from months to weeks or even days. One of the quick ways to launch an MVP in days is by using a low-code, or even no-code platform. What are the capabilities and pros and cons?

AI, Machine Learning, and Automation in SEO marketing

Natural language processing (NLP) is changing the way search engines interpret user queries, and as such it is no wonder SEO is changing as well. With Google’s BERT language model, search engines better understand the context of words, focusing on semantic keywords instead of exact matches. When we add the fact that most of the information on internet can be generated on a click, it is no wonder SEO marketing needs to react, so as the desired product does not fall into the abyss of generated data.

Photos on CVs

As any senior recruiter would, I’ve seen thousands of CVs—some great, some…well, let’s say, memorable. One question people often ask me when discussing their CVs is: “Should I include my picture in my CV?” The topic isn’t new, but it seems like candidates are still unsure about the answer. So, should you go for it or leave the photo out?

Public Key Encryption

Public key encryption, also called asymmetric cryptography, is essential for digital security today. It protects sensitive information sent over the Internet without needing to share private keys beforehand. Most of us rely on public key encryption daily without realizing it.